SciAm: Undertakers' New Year's message to drunk drivers: It's your own funeral (12/31/09)

Unexpected and catchy - what an effective way to combat drunk driving.

In the days leading up to New Year's Eve, people in Rome, Georgia, outside Atlanta, could see an unusual type of campaign to discourage drunk driving. TV stations and newspapers are announcing that, between 9 A.M. on December 28 and noon on December 31, the local McGuire, Jennings and Miller funeral homes will sign a contract with anyone who plans to drink or use drugs and drive on New Year's Eve. The contract states that, if the person dies in a car accident on the 31st, he or she will get a free funeral.

How do people respond? Check out the full story below.

Full Story: http://www.scientificamerican.com/blog/post.cfm?id=undertakers-new-years-message-to-dr-2009-12-31