Wednesday, December 23, 2009

Sticky Stats

While the year and the decade is ending, it seems that we have to validate or negate those new ideas we rolled out over the course of the year. Number crunching may be no fun, but reading the results doesn't have to be.

The Heath brothers, authors of Made to Stick, write,
A good statistic is one that aids a decision or shapes an opinion. For a stat to do either of those, it must be dragged within the everyday. That's your job -- to do the dragging. In our world of billions and trillions, that can be a lot of manual labor. But it's worth it: A number people can grasp is a number that can make a difference.
See what they mean below.


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