Friday, January 8, 2010

TED: Rory Sutherland: Life lessons from an ad man

Another great post from one of our sticky presenters - a Canadian no less!
As 2009 draws to a close, most of us are thinking about ways to improve in 2010; especially in the context of project marketing. Below is a link for a talk given by Rory Sutherland asserting that a change in perceived value can be just as satisfying as what we consider 'real' value. It may sound manipulative when put as such, but he speaks on topics, such as rebranding, that I think are valuable and valid in our current discussions.
Hope you find it thought provoking and inspiring in your planning, if nothing else, the last example provides a good laugh [and that's coming from a Canadian :)].


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