We are planning some future in depth posts on her findings and really recommend the book or listening to her talk. Here is the (ultra)abridged version.
- Don’t be too cerebral.
- Tell stories.
- Figure out what the audience cares about.
- Create common ground with them.
- Move back and forth between opposing ideas to create energy.
- Deliver facts but put them in context and make them shocking if possible.
- Find inspiration anywhere you can.
She analyzes many great talks to show how they all fall into this pattern. In fact, she propounds that this is the pattern to follow to make something memorable. One talk she analyzes is Ben Zanders TED talk. With an extra 20 minutes to spare, check out the talk and prepare to be engrossed in sheer loveliness.
[Extra credit: Watch it again later to see how it fits many of the Made to Stick paradigms, as well as Duartes's observations above].