Thursday, November 4, 2010


We have always been great fans of Nancy Duarte and her book, slide:ology, she has come out with a new book entitled, resonate, and well, it really resonates with us. Duarte calls resonate a prequel to her last book slide:ology which tackled the craft of visual presentations. The new book is engaged more with theory. The points she makes about emotion and structure would be obvious to a (decent) Hollywood screenwriter or (serious) second-year M.F.A. student, but they’re not well known to a regional vice president for sales or many sanchalaks who have to present every week.

We are planning some future in depth posts on her findings and really recommend the book or listening to her talk. Here is the (ultra)abridged version.

  • Don’t be too cerebral. 
  • Tell stories. 
  • Figure out what the audience cares about. 
  • Create common ground with them. 
  • Move back and forth between opposing ideas to create energy. 
  • Deliver facts but put them in context and make them shocking if possible. 
  • Find inspiration anywhere you can.

She analyzes many great talks to show how they all fall into this pattern. In fact, she propounds that this is the pattern to follow to make something memorable. One talk she analyzes is Ben Zanders TED talk. With an extra 20 minutes to spare, check out the talk and prepare to be engrossed in sheer loveliness.

[Extra credit: Watch it again later to see how it fits many of the Made to Stick paradigms, as well as Duartes's observations above].

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