Thursday, March 26, 2009

TED: John Wooden on true success

Just in time for March Madness!

Arguably one of the best coaches in college basketball ever, Coach John Wooden (now retired) of UCLA shares his definition of success in a talk with no PowerPoint slides. He narrates story after story each linked to his central message. He even quotes poetry without it seeming odd.

It would be interesting to deconstruct this talk based on Made to Stick's SUCCESS matrix (Simple, Unexpected, Concrete, Credible, Emotional, and Story). For the record, Credible it easy for him - it's John Wooden with a simple message to back him up.


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